Posts Tagged ‘Zen’
Stuck at OK? Push for Amazing.
So there you are, doing… OK. Marketing is ticking along like a well-oiled machine, same budget as last year, you’re a little under budget, and you’re on track to pretty much meet your modest growth goals for the year, just like you did last year, and the year before that, with the same old familiar…
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Snap decisions may only be worth the time they take
We’ve all heard that more and more consumers will abandon your website if it takes too long to load. Depending upon who you ask, a one second delay can result in 11% fewer page views, and every second it takes encourages more visitors to bail. Malcolm Gladwell’s book “Blink: The Power of Thinking Without Thinking“ explores the idea that snap decisions may…
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Don’t forget to breathe.
It’s October, and the world seems to ripen around you. Reds, oranges and yellows pop out overnight against the darker green leaves of trees that aren’t in such a big hurry, while squirrels try to get a little fatter with every walnut they crack open. It’s the best time of the year in the Midwest.* The air is a…
Read MoreEveryone has an opinion
Ask for an opinion and most of the time you’ll get one. As a creative person, you are probably used to getting opinions all of the time — from your boss, coworkers, possibly even clients. Sometimes you’ll get useful, constructive insight that gives you the chance to improve, that helps you turn what you are…
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I’d rather have the dirt shower
If you’re a motorcycle enthusiast, MotoGP weekend is a great time to be in Indy. In case you didn’t know, MotoGP is the premier international motorcycle race series, similar to Formula 1 for cars. MotoGP means the absolute best riders in the world and the absolute latest and greatest in motorcycle technology. And since 2008, one of…
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Money isn’t everything – budget time and attention too
What’s your total marketing resources? No, not just the number of dollars you spend on media, services, and clicky pens. I’m talking about the other parts of the equation: time and attention. Time + attention + money = total resources. Time, of course, is a combination of staff time (how much time can and should you…
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Five signs I might actually be growing up
Does anyone really think of themselves as a grownup? I’m definitely an adult, but I still see myself as a kid. I still make dumb mistakes, I still say stupid stuff, and I still wish I had more social finesse. I sometimes wonder out loud what I’m going to be when I grow up. And…
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Is Free just another word for Not Worth Paying For?
Credit unions have long championed giving certain services away for absolutely nothing: free checking, free bill pay, free ATM access, free shared branching, etc., etc. But are free services appreciated, or pretty much just expected? As designers and marketers, we get hit up all the time for free work. This charity needs a logo and this non-profit…
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If you work in advertising, are you “being paid to lie”?
I believe in honesty. Not just in my personal life, but in business too. Of course that might be difficult to believe since I work in advertising/marketing. After all, it’s a business I’ve heard described as “being paid to lie.” And trust me, we’ve had clients who’ve wanted us to do just that. Mostly though,…
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Five things I believe about Quality in CU marketing
The benefits of high Quality and the pitfalls of low Quality are obvious for things like airplanes and motorcycles. Without Quality in materials, design, craftsmanship, and maintenance, people die. Although the risks aren’t quite as immediate or dire, Quality is just as important in our corner of the world, credit union marketing. Quality – and…
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