Posts Tagged ‘Purpose-driven companies’
In Case You Missed It (v27)
What do Super Bowl ads have to do with 40K menus? Does it matter what you do on LinkedIn? Looking for generational FinEd content? You want it, we’ve got it. Here’s what we noticed, in case you missed it. Six things to stop doing on LinkedIn This is a wonderfully direct discussion of some of…
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How to hire marketers that get-stuff-done
You aren’t the only one having problems finding people with the right skills to fill open positions. Especially when you are trying to hire a marketing person. Which makes it even more frustrating when, for every new hire you finally land, someone else decides to leave. It feels like a never-ending battle to get-positions-filled in…
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In Case You Missed It (v14)
Why GA4 is worth learning about. What science can teach us about emotional intelligence. Plus plastic that is stronger than steel, and FREE resources! Here are the items that caught our eye, in case you missed it: How a CU can live up to its true purpose “Someone’s financial well-being is as much about how…
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Soft impacts and hard numbers
You’ve probably seen this quote from Maya Angelou: “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Maya Angelou It’s a simple, but powerful truth. And it’s why credit unions at their best pay careful attention to those “soft…
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HR needs marketing and brand love, too.
Obviously your job as a Masterful Marketing Maven and Boffo Brand Boss is to bring in those new members and pump up those loan and deposit numbers. Staffing isn’t anywhere near your wheelhouse, so it’s best to leave all of that up to those Human Resources folks at the other end of the hall –…
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Why should I care about social responsibility?
Every time you turn around it seems that another company is taking a stand on social issues, or using part of their profits to support charitable groups and causes. Doesn’t that divert attention away from making more money? After all, isn’t that the true purpose of capitalism? It’s all about the common good. Social responsibility is…
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Rebranding: why it’s all about your “why”
It’s human nature to name things to make them easier to understand. We name things in order to identify what they are, organize them into some sort of system, and describe them to others. And once named, that thing then becomes a bit more real to us; we start to feel ownership, more of a…
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Would YOU buy from you?
Online shopping has exploded this year, for obvious reasons. But because people have more time available, they are also doing a lot of online research, making sure they buy products from companies they like. They also apply that same process to other decisions – such as deciding where to get a loan, or determining which…
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What do you mean by “the good guys?”
Who are “the good guys?” How do you know if someone is good? It might be even more difficult to be able to say that about a company. We know that people like to support companies and organizations that make them feel good. They want to know they’re doing the right then when they buy…
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Tell us WHY you exist
It is, at worst, an open secret that younger consumers like purpose-driven companies. Values-based organizations. Conscious Capitalism. You get the idea. People view companies more favorably when they have clear goals that are not just “make a profit.” This works particularly well with Millennials and Gen-Z, but it’s pretty strong across the board. But, what’s…
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