Posts Tagged ‘Loans’
The car loan we didn’t get at our credit union
Deposits are climbing and credit unions need to make loans. Mortgages are in high demand, but you need consumer lending to stay in balance. And that means car loans. New, and (mostly) used car loans. So why are credit unions, even large CUs, still throwing away so many car loans? Here’s my real-world, real-life, 100%…
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Three ways credit unions can boost loans in weird times
Everything is downside-up and frontwards-back right now, and probably will be for a while. Still, life goes on for your members and CU marketers need to do their part to keep interest income flowing and make sure the lights stay on. And what we’re hearing from our credit union clients lately is loud and clear:…
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Are you ready to electrify your car loans?
Car loans are every CU’s bread and butter, but the recipe is changing. Any way you slice it, we’re going to see more and more electric cars on the road. Are you ready to electrify your car loans to match? Electric vehicles (EVs) are going to drastically change the car market Last week, Tesla delivered…
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Bread and butter car loans don’t have to be boring
Here’s a product idea for car loans I’ve had kicking around my head for years. It’s yours, free of charge. (Of course we’d certainly love to help with marketing strategy and creative.) The plain old car loan is every credit union’s bread and butter. It’s also kind of boring. No wonder your members look at your…
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Answering the Indirect Question
One of the more intriguing credit union marketing problems we encounter is “what should we do with all these indirect members”? To be clear, we’re talking about members who have joined the CU by getting a car loan at a car dealer. Many times, they have only the base savings account and the car loan,…
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Innovative Ideas to Increase Loan Growth
No matter how big or small your credit union, whether it’s SEG or community based, every credit union marketer is searching for new ways to encourage encourage loan growth. Loans are an obvious choice because they’re both profitable for the credit union and fulfill a substantial member need. Download our free white paper to learn…
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When price is all they care about
As a consumer, if given the choice between buying what looks to be the same product from two different sources, you would choose the one with a lower cost, right? You probably switch brands of tissues or aspirin or dish soap to whatever is on sale at the store this week without even thinking much…
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What to do when Lending starts grumbling
Every credit union needs loans. So the CFO rattles Marketing’s chains. Concepts are dreamed, visuals created, goals and ROI plotted and blessed by the executive team, then marketing starts working its mojo and gets it out the door. That’s when the grumbling starts. And Marketing starts grinning like a Cheshire Cat. Because the grumbling is…
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