Posts Tagged ‘loan promotions’
Four ways CU marketers can kick-start 2024
The holidays are finally behind us, and so it’s time for credit union marketers to relax and settle right back into that comfortable post-holiday routine, right? Well… sort of. Here’s how to kick off the new year in style – and make sure you get a head start on blowing those 2024 project goals out…
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How to break out of a loan rut
Deposits may be hot right now, but loans are still the primary income generators, not to mention membership and asset grow-ers, for credit unions. Plus, loans are a chance to be a part of your members’ significant life events. So loans are still worth talking about. Unfortunately, credit unions have mostly been marketing the same…
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Five things CU marketers can get done before 2023
2023 is right around the corner! Everyone’s putting down their hot chocolate and getting out of the holiday mood, and so it’s time for credit union marketers to relax a bit, right? Well… sort of. With just a little time and effort before we hit January whirlwind, you can get a fresh start on 2023,…
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Quick wins CUs can get done NOW
There are times when you need a few quick wins. Whether it’s budget season, or there’s another review with your boss and you just need to get some results and look good. Maybe you still haven’t gotten that list of To-Dos done, much less hit all those goals! OMG! It’s okay. Don’t panic. Simply take…
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Boats Aren’t Motorcycles
As a marketer, you can slap an image of a car or a house on your ad for an auto loan or a home loan and most people will get it. But what if you want to offer loans for boats, RVs, ATVs and UTVs, electric bikes, snowmobiles or jet skis? And what do you…
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Indirect auto loans need CU marketing love, too
Indirect auto loans are a sticky issue at a lot of credit unions. Folks you might not ever see in person get their car loan, pay it off in a few years, and then leave without opening a checking account, a credit card, or even stopping by a branch to try your custom roasted coffee.…
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The car loan we didn’t get at our credit union
Deposits are climbing and credit unions need to make loans. Mortgages are in high demand, but you need consumer lending to stay in balance. And that means car loans. New, and (mostly) used car loans. So why are credit unions, even large CUs, still throwing away so many car loans? Here’s my real-world, real-life, 100%…
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Five ways credit unions can put that deposit surge to work
From the national data, and what we’re hearing from our clients, credit unions have seen a deposit surge in the second quarter of 2020. Members are spending less, many are getting back to work, and everyone wants to build their emergency funds in a safe place. Driven by record low rates, mortgages and mortgage refis…
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Do you know where your ideas are?
It’s time for a new loan promotion, and you need A Big Idea. A Better Idea, a capital-I IDEA that gets better results than last time. Something new, something fresh, that gets members’ attention. Something that helps them think about possibilities, then take action. So why is your notepad still mostly blank except for a…
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