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Everyone wants my opinion, but no one respects my time.
I understand why a “please review our services” approach has become the norm for customer service departments. Generally, any chance of opening up a conversation with a customer is a…
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In Case You Missed It (v20)
We’ve got free student loan financial education. Checking account sign-on bribes are a bust. Starbucks supports Deaf-REACH. Webb and Hubble compare telescope sizes. Big brands are creating RBG IPs. And…
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Should you: Stay in your Lane, or Think like a Human?
…story to tell. The trick is to not pull a Pepsi Max/Kendall Jenner-type faceplant, but to produce marketing that resonates a lot more than it repels. https://www.youtube.com/watch?v=koPmuEyP3a0 The best men can…
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Don’t just hit the bullseye. Obliterate it.
…understood. Was your copy filtered through a committee and then buried in weasel words by compliance? Quality copy is one-to-one. It’s personal, readable, understandable, and interesting, like a message from…
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Is Free just another word for Not Worth Paying For?
Credit unions have long championed giving certain services away for absolutely nothing: free checking, free bill pay, free ATM access, free shared branching, etc., etc. But are free services appreciated,…
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Brand Loyalists are wimps. Build a Legion of Brand Fanatics.
…possible, trying to wash out those that don’t belong. Those that pass the test are then put through the training required to become part of the group. They learn the…
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…your past, build on your present, and brand for your future. When should we review our brand? There are three points when you need a brand review or audit, and…
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Huge credit union opportunities in the news
…engineer loved this video from electric truck maker Rivian showing their sprawling factory in Normal Illinois cranking out trucks in volume. Finally. https://www.youtube.com/watch?v=yA1IV8SADkA By all accounts, the trucks are amazing;…
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Brand Checkup
Five minute credit union brand quiz Are you at the point where brand perceptions are working against you and costing you members? Or does your brand just need a light…
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Send me my password Your password has been sent by email : $5 GET STARTED 0$ Thanks! We will contact you soon. If you’d like more information on branding your…
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