The Really Real Credit Union Difference

By Jon Cooper | February 22, 2018 | Comments Off on The Really Real Credit Union Difference

The Really Real Credit Union Difference We’ve created a series of five short, sharable, free videos that each focus on one of the many reasons why credit unions are a…

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The "Gee Whiz" factor only goes so far.

New CU tech needs Marketing love, too

By Brian Wringer | March 8, 2023 | Comments Off on New CU tech needs Marketing love, too

…down the old one, flip a few switches here and there, and your members will love it! They’ll flock to download the apps, and no one will have the slightest…

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TikTok Granny

Your Granny’s on TikTok. Oh my!

By Jon Cooper | May 17, 2022 | Comments Off on Your Granny’s on TikTok. Oh my!

…are made to be used, so the best course of action might be to just download TikTok and start using it authentically. See what your members and competitors are already…

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Marketing checking to non-members is like asking to get married on the first date.

Getting married on the first date

By Brian Wringer | February 23, 2010 | Comments Off on Getting married on the first date

…to non-members is like asking to get married on the first date. It’s WAY too much commitment, WAY too soon. They don’t even know you very well yet! And no…

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disruptive thoughts banging around in my head, and I have to let them out

Disruptive thoughts I have to let out

By Brian Wringer | June 13, 2012 | Comments Off on Disruptive thoughts I have to let out

…from the process, maybe a lot more people would be perfectly comfortable using overdraft. How do we change people’s opinion of banking from “maintenance” to “enhancement”? It’s very difficult to…

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what if that place was... all over the place?

What if we turned branches inside-out?

By Brian Wringer | July 29, 2020 | Comments Off on What if we turned branches inside-out?

…important too. Even with online account opening, branches are still important to membership growth. Members like having an actual place with actual people where they can get answers and assistance….

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Answering the Indirect Question

By Brian Wringer | May 9, 2017 | Comments Off on Answering the Indirect Question

…likely to be open to a closer relationship. Or try sending one set of offers to used car buyers, another to new car buyers. Marketing automation can make it easy…

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Transportation FCU Web Site Redesign

By Jon Cooper | January 26, 2018 | Comments Off on Transportation FCU Web Site Redesign

…updated their site so that it worked on all devices, while keeping that essential brand flavor. Plus, the costs were much lower than a complete redesign. Take a look! https://www.transfcu.org…

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