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Do your members have the access they need?
…are some (completely free!) ideas that could help you improve your members’ access to credit union services: Evening and weekend hours. I know, no one wants to be the evenings…
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Make your CU website pay: getting to know your members
…search terms, top ten pages, path through site (are they getting confused?), engagement with downloads, forms, videos, etc. Metrics that help you measure effectiveness of your message and marketing, things…
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Why you need fewer members who look like me
…updating the one you have. Saving for your kid’s college or starting a retirement fund. The possibilities are endless, and can be overwhelming, which is where you come in. You…
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Five things to expect when building a new web site
…You’ll be completely over your head. And that’s completely OK. Designing and building a website is at least ten times more complicated than a print project. The technologies involved are…
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CU Website Best Practices: Be Nice to Bookmarkers
…bill pay, remote deposit and other compatible services. In other words, if people are using bookmarks to skip the home page, that’s perfectly peachy. Respect their preferences and communicate with…
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CU Numbers Need Marketing Love, Too
Quick, what’s your CU’s current Net Worth/Total Assets ratio? How about Total Loans/Total Shares? What percentage of your members are borrowers? How do these compare to other CUs like yours?…
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How credit unions can be much more than loan retailers
…management skills. More than 1,200 student volunteers each year complete job applications, have one-on-one interviews, then serve as branch managers, tellers, accountants, computer operators and marketing representatives at their credit…
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In Case You Missed It (v14)
…or 2-person marketing team to get things done, especially when you don’t have much of a budget. Here’s a list of 100 free resources for images, videos, templates and more….
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Maybe transparency is worth a try
You have to wonder — what would happen if you were completely transparent, if you told your members the 100% unadulterated truth for once, and let them draw their own…
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Five Big Ideas for transforming your CU
…community hub. Community involvement should be a critical career expectation for branch managers and staff, and branches should be designed for a variety of uses tailored to their community –…
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