Posts by Brian Wringer
Five Credit Union Website Trends for 2025
We build a lot of credit union websites, and we’ve been doing it for many years. This specialization gives us an unique perspective, and so we’re seeing some really interesting trends start to pop up. Here are the top five as we head into 2025. 1) Fewer pages Our last several sites have launched with…
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Are you investing in high quality marketing or just throwing money away?
Are you investing in high quality marketing or just throwing money away? With creative work (concepts, copy, and design) it’s sometimes hard to tell the difference until you count the results. But creative quality is vitally important – excellent creative multiplies results, while poor quality creative can waste money and seriously damage your brand. So…
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OMG! The Overwhelmed Marketers Guide to Year-End
We’re only a few weeks from the end of the year, and the start of another. Here are five fast ways to make the most of the rest of this year and come out swinging in the new year! Make a list, check it twice This one’s pretty general, but overall review your list of…
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Start Credit Unions to Save Credit Unions
The CU De Novo Collective is a band of volunteers with two closely linked missions: help new credit unions get started, and help smaller credit unions survive and thrive. How did this get started, and how did we get to the point where the CU De Novo Collective Foundation is actually raising capital to start…
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Five ways you’re scaring members away
Gather ‘round the campfire folks, pour your favorite pumpkin-flavored beverage, and get ready for five spine-tingling cautionary tales of ways credit unions might be making members go “EEK!” and run away. Do you have what it takes to face the horrors ahead? Come closer, closer, and hear our tales of dread… The Website of Fright…
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Five ways to make car loans interesting
Let’s face the facts: at most credit unions, car loans are kinda, well, boring. The old cliche is that auto loans are every credit union’s “bread and butter”, which is true. They’re pretty much all exactly the same, aside from “great rates” (which everyone says they have) and “fast approval” (which everyone offers). And that…
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“Meatspace” is a CU superpower
We felt it was very appropriate to revive this article this week, as we are attending the Indiana Credit Union League (ICUL) conference the same day we send you this newsletter. See you there, Indiana Credit Unions! Ever since the COVID-19 pandemic, we’ve seen a trend toward doing, well everything, online. There are a lot…
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OMG! Five Fast Fixes for Credit Union Homepages
No time for a complete, detailed, whole-site content review and SEO glow-up? Overwhelmed marketers can get a lot of bang in not very many minutes by paying close attention to just one page, your credit union website’s homepage. After all, it’s typical for the homepage on a credit union website to get 60-80% of the…
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OMG! Managing Your Google Business Profiles
Ever Google for driving directions, or a good burger joint on the way to Aunt Sally’s house? Of course you have. If there’s one thing that’s nearly universal in modern life, it’s the fact that no one has to ask for directions any more, and we pretty much know what to expect when we get…
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When it’s time to DIY and when it’s time to call a pro
Credit Union Website Best Practices #4 When we launch a new credit union website, we make sure our clients have the tools and training to handle pretty much everything themselves. Blogging, updating rates, adding and managing pages, updating promotions, managing navigation, and generally keeping their site looking good and the content up to date are…
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