Posts by Brian Wringer
Start Credit Unions to Save Credit Unions
The CU De Novo Collective is a band of volunteers with two closely linked missions: help new credit unions get started, and help smaller credit unions survive and thrive. How did this get started, and how did we get to the point where the CU De Novo Collective Foundation is actually raising capital to start…
Read MoreFive ways you’re scaring members away
Gather ‘round the campfire folks, pour your favorite pumpkin-flavored beverage, and get ready for five spine-tingling cautionary tales of ways credit unions might be making members go “EEK!” and run away. Do you have what it takes to face the horrors ahead? Come closer, closer, and hear our tales of dread… The Website of Fright…
Read MoreFive ways to make car loans interesting
Let’s face the facts: at most credit unions, car loans are kinda, well, boring. The old cliche is that auto loans are every credit union’s “bread and butter”, which is true. They’re pretty much all exactly the same, aside from “great rates” (which everyone says they have) and “fast approval” (which everyone offers). And that…
Read More“Meatspace” is a CU superpower
We felt it was very appropriate to revive this article this week, as we are attending the Indiana Credit Union League (ICUL) conference the same day we send you this newsletter. See you there, Indiana Credit Unions! Ever since the COVID-19 pandemic, we’ve seen a trend toward doing, well everything, online. There are a lot…
Read MoreOMG! Five Fast Fixes for Credit Union Homepages
No time for a complete, detailed, whole-site content review and SEO glow-up? Overwhelmed marketers can get a lot of bang in not very many minutes by paying close attention to just one page, your credit union website’s homepage. After all, it’s typical for the homepage on a credit union website to get 60-80% of the…
Read MoreOMG! Managing Your Google Business Profiles
Ever Google for driving directions, or a good burger joint on the way to Aunt Sally’s house? Of course you have. If there’s one thing that’s nearly universal in modern life, it’s the fact that no one has to ask for directions any more, and we pretty much know what to expect when we get…
Read MoreWhen it’s time to DIY and when it’s time to call a pro
Credit Union Website Best Practices #4 When we launch a new credit union website, we make sure our clients have the tools and training to handle pretty much everything themselves. Blogging, updating rates, adding and managing pages, updating promotions, managing navigation, and generally keeping their site looking good and the content up to date are…
Read MoreCredit Union Website Best Practices #2: Simplicity
Welcome to a new series from iDiz, Inc., “Credit Union Website Best Practices” where we’ll share up to the minute details of what we’ve learned and what we’re still learning about building credit union websites. Credit union websites are about utility, not entertainment – people visit your site to solve a problem, get information, or…
Read MoreCredit Union Website Best Practices #1: Internal Search
Welcome to the first in a new series from iDiz, Inc., “Credit Union Website Best Practices” where we’ll share up to the minute details of what we’ve learned about building credit union websites. Today, we’re discussing internal search, the search engine built into your site (not external search engines like Google or Bing). A search…
Read MoreFive fast free fabulous fixes for your credit union website – The Overwhelmed Marketer’s Guide (OMG!)
Spare time? What’s that? But even the busiest credit union marketer can (and should) make a little space to improve their credit union website’s usefulness and SEO, and head off future trouble. After all, your website leads the way for your brand – it’s your 24/7/365 shining outpost, and it’s well worth making sure it’s up…
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