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In Case You Missed It – 12.11.2024
How members look at branches. The Hyundai/Amazon partnership. The continuing need for EV loans. Job satisfaction and water on Mars. Here’s what we noticed, in case you missed it: Is this a branch or a gym membership? This thought-provoking article on The Financial Brand from Rivel Banking Research, entitled “How Consumers Value – and Use…
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OMG! The Overwhelmed Marketers Guide to Year-End
We’re only a few weeks from the end of the year, and the start of another. Here are five fast ways to make the most of the rest of this year and come out swinging in the new year! Make a list, check it twice This one’s pretty general, but overall review your list of…
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Have you thanked your website lately?
Right around Thanksgiving there’s a lot of talk about what people are thankful for. The old standbys like Love, Family and Good Fortune are all well and good, but there’s something that a lot of credit union marketers might have forgotten to show their appreciation for. What I mean is, your website does a lot…
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In Case You Missed It – 11.13.2024
All the fancy new and coming EVs. The undeniable power of tech security. A look at FedNow’s first year. Some new options for social media lovers. Here’s what we noticed, in case you missed it: EV market maturing and expanding In a recent podcast, Ford CEO Jim Farley stated that he’s been daily driving a…
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Start Credit Unions to Save Credit Unions
The CU De Novo Collective is a band of volunteers with two closely linked missions: help new credit unions get started, and help smaller credit unions survive and thrive. How did this get started, and how did we get to the point where the CU De Novo Collective Foundation is actually raising capital to start…
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Five ways you’re scaring members away
Gather ‘round the campfire folks, pour your favorite pumpkin-flavored beverage, and get ready for five spine-tingling cautionary tales of ways credit unions might be making members go “EEK!” and run away. Do you have what it takes to face the horrors ahead? Come closer, closer, and hear our tales of dread… The Website of Fright…
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Are you scared yet?
Halloween is just around the corner, so I started thinking about which scary novel to read this season. I thought about re-reading “The Shining” by Stephen King, but wasn’t sure I could keep Jack Nicholson’s face from invading my dreams. So I started thinking about even older classics like “Dracula” by Bram Stoker, or Mary…
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In Case You Missed It – 10.16.24
Today we’re talking about where new credit unions come from, how a certain social media site might be a sinking ship for CUs, some rocket science, the will-they-won’t-they of branches, encouraging your members to vote and your fuzzy best friend’s fashion. Here’s what we noticed, in case you missed it: CU De Novo Collective Foundation…
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Five ways to make car loans interesting
Let’s face the facts: at most credit unions, car loans are kinda, well, boring. The old cliche is that auto loans are every credit union’s “bread and butter”, which is true. They’re pretty much all exactly the same, aside from “great rates” (which everyone says they have) and “fast approval” (which everyone offers). And that…
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“Meatspace” is a CU superpower
We felt it was very appropriate to revive this article this week, as we are attending the Indiana Credit Union League (ICUL) conference the same day we send you this newsletter. See you there, Indiana Credit Unions! Ever since the COVID-19 pandemic, we’ve seen a trend toward doing, well everything, online. There are a lot…
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