This membership promotion was based on the idea that all your relatives are welcome at DECU. DECU’s field of membership includes uncles, aunts, in-laws, nieces and nephews, so we highlighted some of the more “interesting” relatives lurking in any family. The characters were based on photography of a variety of funny characters in similar “forced perspective” shots.

The promotion also had a nice twist in that both the referrer and the new member would win the $1,000 if one of their names was drawn, creating even more of a family connection.

About ten of these fun, oddball characters were used in a long-running series of posters, stuffers, postcards, teller buttons and ads.