The DECU Reward Points campaign was designed to encourage VISA cardholders to use their Visa cards frequently, thus earning points that could later be redeemed for merchandise, travel or cash rewards.

The DECU Points program included all members with VISA products: regular, gold, platinum and debit cards. The promotion included a welcome letter with a built-in membership card that was laminated and easily removed. A membership brochure was also included that listed examples of prizes and detailed how to earn and redeem points. Members were directed to a special web page for up-to-date prizes and information.

Members were notified of the promotion through a variety of media including direct mail and ads in DECU’s newsletter. Statement inserts were used both to announce the program and then to periodically remind members to use their cards to continue to accrue points. DECU also used a special Reward Points letterhead and envelopes to keep members informed of their points total and to distribute rewards.