Auto loans are “bread and butter” loans for any credit union, but this promotion proves that “bread and butter” doesn’t have to mean boring.

During the recent 0% financing craze, MATCU found that many of its members didn’t know that they were giving up rebates or longer terms to get that 0%, and could save money by using credit union financing. Some members also found that the 0% loans were not available to people with merely good credit scores.

The disturbingly sunburned “lobster guy” was an attention-getting and entertaining way to get the message across in posters, direct mail, ads, and lobby cut-outs.