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Free "Wake Up" Campaign How does it work? Can you say that everyone in your community really understands what a credit union is? Does your Mom still think you work at a bank? This campaign helps set the record straight about the credit union difference. And oh yeah - it's FREE to any credit union that wants to use it.
This campaign was originally created in conjunction with Tyler Disburg, the Marketing Director at Montana First Credit Union in Missoula, Montana. As a community credit union in a thriving small city, there's no shortage of potential Montana First members. However, not a lot of people in Missoula understand why they should be credit union members.
Pretty early on, we all realized that this is the exact same problem every credit union faces. So we created a version of the campaign that could be easily adapted to work just about anywhere. And in the credit union spirit of sharing and cooperation, we're sharing the campaign elements on this web site to any credit union that wants them. How does it work? After you download the materials and copy, you can customize them as you wish.All we ask is that you provide a minimum of contact info so we have some idea who is considering and using the campaign. We'd also like to follow up with you in a few months to see how it's going, so please include at least an email address or phone number. However, if you really REALLY don't want to be contacted, it's OK to just leave the form blank. You can download all the materials anonymously if you wish. Just fill in this short form to go directly to the download page!
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