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We Dare You

Bold Ideas that Just Might Work

Not to toot any horns or anything, but we've worked with hundreds of credit unions from all over the country. And in the course of all that brainstorming and idea generation, we sometimes come up with odd notions that will probably never see the light of day. Things that may seem warped at first, or that challenge some cherished belief. But there are nuggets of gold here for some credit union brave enough to make the leap.

You'll notice that most of these ideas focus on creating or modifying products. That's because we firmly believe that a credit union marketer's place is in the driver's seat, creating new products and creating marketable differences in existing products. If you're not already spending a lot of your marketing time in product R&D, that could count as our first dare.

To get this feature started, here are four ideas we dare you to try. Yeah, that's right. We double-dog dare you. Oh, and don't forget to tell us what you think. Even better, tell us how it worked out.

On to the first dare... >